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Who Sponsors Fierté Montréal?

The following sponsors of Fierté Montreal are complicit in Israeli apartheid in a variety of ways.

Logo of TD Bank. The letters TD are in white on a green background.

Toronto Dominion Bank

  • is investing in Elbit Systems Ltd, the Zionist entity’s largest privately-owned arms and security company which produces 85 percent of the drones and land-based equipment used by the Israeli Occupation Force.
  • has 16 million $ directly invested and has directed tens of millions of dollars of investments into General Dynamics, the worlds fifth largest military company who actively supplies weapons to the Israeli Occupation Force and provides surveillance technology used along the so-called US-Mexico border.
  • provided emergency financial support to United Jewish Appeal (UJA) on October 12th, 2023 to address the “recent and ongoing” conflict in the Middle East.

Loto Québec

  • has offered sports betting on Israeli Premiere League football. Betting money doesn’t go directly to the league but betting naturally increases viewership and advertising which directly increases profits. There are 31 teams in the league who mostly have ownership ties to Zionists and their businesses.
Logo for Loto Quebec in blue with the words "Loto Quebec" in a darker blue underneath.
Logo for Bubly, a subsidiary of Pepsi-Co. The "u" in "bubly" has the colours of the rainbow. Underneath the logo it says sparkling water and the background is a sky blue with bubbles coloured slightly darker blue.

Bubly Sparkling Water

  • is owned by PepsiCo and partnered with SodaStream which operates a factory in occupied Naqab (“Negev”) region of the Zionist entity.
  • Pepsico and Absolut Vodka are also in partnership with Israeli company Tempo Beverages, the exclusive distributors of various beverage products to the Palestinian Authority, benefiting from access to a captive Palestinian market generated by the Israeli occupation of Palestinian land.

Société des Transports de Montréal

  • went after comrades for wheat pasting pro-Palestine posters on metro station exits and urged the SPVM to investigate.
  • metro entrances are a site of increased surveillance that target and displace people experiencing houselessness.
Logo for the STM. Société de Transport de Montreal.
Logo for the SAQ. Société des alcools du Québec.

Société des Alcools du Québec

  • sells Israeli wines from occupied Golan Heights and other apartheid and occupied regions.
  • promptly pulled all Russian products from shelves, in 2022, but won’t do the same for the Zionist entity.

Air Canada

  • runs flights from Montreal and Toronto to Tel Aviv, service is currently suspended “due to the ongoing uncertainty in the Middle East.”
Air Canada pride logo. This image has a white background. A red maple leaf is at the center of the image with a thin circle around it. This circle is a cutout from the progress pride flag such that the rainbow colours and the triangle on the left side of the flag representing trans and BIPOC folk are visible. The bottom has the words Air Canada in red.
The Rogers logo is on the right but the usual red colour is replaced with rainbow colours. The centre and right of the image has the word " ROGERS" in red. The background is white.

Rogers Wireless

  • has strong financial ties with Scotiabank through its Rogers Control Trust. Scotiabank has invested 500 million in Elbit Systems Ltd, an Israeli military contractor.

The Home Depot

  • sells Israeli brands in its stores. Its largest Israeli supplier, Keter Plastics, is heavily invested in the Israeli colonies in the West Bank.
Home depot logo. An orange background with the words "The Home Depot" in white and at a forty five degree angle where the left side of the words are at the bottom left of the image.
A black circle on a white background with the acronym "M.A.C." inside the circle in white text. The logo for M.A.C. Cosmetics.

M.A.C Cosmetics

  • is owned by Estee Lauder, whose executives, especially Ronald Lauder, have extremist Zionist views and financially and politically support the Israeli occupation of Palestinian land.

Bud Light/Budweiser

  • Budweiser’s parent company, Anheuser-Busch InBev SA/NV, began operating in the Zionist entity in 2018 after its aquisition of Weissbeerger and opened an “Israeli cybersecurity unit” in 2019 to “protect itself from a growing number of attacks.”
Bud Light logo. Blue background with the words "Bud Light" in white in the centre. Those words are surrounded by a rectangular outline with rounded corners which has a blue colour that is slightly lighter than the background.

Starbucks

  • profits support the Zionist entity by being reinvested into companies that produce weapons for the Israeli Occupation Force. Vanguard Group and BlackRock hold a combined 174.8M shares of Starbucks. Both groups support the Israeli Occupation Force by holding shares in Elbit Systems (their weapons company) and Lockheed Martin (which produces fighter jets for the Israeli Occupation Force).
  • has sued their workers union after they published a statement in solidarity with Palestine online.
Green and white Starbucks logo.
Loblaws Logo. White background. Black text at the bottom reads "Loblaws." The logo for Loblaws takes up the upper four fifths of the image.

Loblaws

including Provigo, No Name, Pharmaprix, Maxi and many other brands

  • carry various apartheid products, and have in one way or another provided support to the Zionist entity such as sponsoring the annual “Walk with Israel” in Toronto.